Privacy Policy

Privacy Policy for Aspire Diamonds

Last Updated: 12 May 2024

1. Our Commitment to Your Privacy

Aspire Diamonds ("we", "us", "our") is committed to protecting and respecting the privacy of your personal data. This Privacy Policy explains how we collect, process, use, and protect the information you provide to us when you visit and use our website ([Your Shopify Store URL]), purchase our products, or otherwise interact with us.

We are the data controller for the information you provide to us. Our registered office is:

Aspire Diamonds
103 Vyse Street, Hockley, Birmingham, B18 6DL, United Kingdom
Email: sales@aspirediamonds.co.uk
Phone: 0121 236 5799

This policy has been prepared in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. The Information We Collect

We collect information to provide and improve our products and services. This information can be categorised as follows:

a) Information You Provide Directly to Us:

Identity and Contact Data: Your full name, billing address, delivery address, email address, and phone number when you place an order, create an account, or contact us.
Financial Data: Payment card details when you make a purchase. Please note, we do not store full payment card details; they are processed securely by our third-party payment gateways (e.g., Shopify Payments, PayPal).
Transaction Data: Details about products you have purchased from us, including details of bespoke orders and ring sizes.
Profile Data: Your username and password if you create an account, your purchase history, and your interests or preferences.
Communications Data: Any information you provide when you contact our customer service team, participate in a survey, or enter a competition.

b) Information We Collect Automatically:

Technical Data: When you browse our website, we and our service provider, Shopify, automatically collect information from your device. This includes your IP address, browser type, device information, operating system, time zone setting, and "cookies."
Usage Data: Information about how you use our website, such as the pages you visit, the products you view, items added to your basket, and your journey through our site.

Our website is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products to you. Your data is stored through Shopify’s data storage, databases, and the general Shopify application. They store your data on a secure server behind a firewall. For more insight, you may also want to read Shopify’s Terms of Service or Privacy Statement.

3. How We Use Your Information

We use your personal data for the following purposes, based on a lawful basis for processing:

To Fulfil Our Contract with You:
- To process and deliver your orders, including managing payments and sending you order confirmations and dispatch notices.
- To manage returns, repairs, and warranty claims.
- To communicate with you about your order or any services you have requested.
For Our Legitimate Interests:
- To respond to your enquiries and provide customer support.
- To improve our website, products, and services by analysing how customers use our site.
- To protect our business and customers from fraud and other illegal activities.
- To maintain records for our business and administrative purposes.
With Your Explicit Consent:
- To send you marketing communications by email about new products, special offers, and events that we believe may be of interest to you. You can opt-out of these communications at any time by clicking the "unsubscribe" link in any marketing email or by contacting us directly.

4. How We Share Your Information

We do not sell your personal data. We may share your information with trusted third parties who help us operate our business, but only for the purposes outlined above. These include:

Service Providers: Companies that provide services to us, such as our platform provider (Shopify), payment processors, delivery couriers, and marketing email providers.
Professional Advisors: Our accountants, insurers, and legal advisors.
Law Enforcement or Government Authorities: If required to do so by law or in response to a valid legal request.
Business Transfers: In the event of a merger, acquisition, or sale of our business assets, your data may be transferred to the new owner.

5. Cookies and Tracking Technologies

Our website uses cookies to enhance your Browse experience. Cookies are small data files placed on your device that help us remember your preferences, understand how you interact with our site, and keep your shopping basket updated.

Upon visiting our site, you will be presented with a cookie banner that allows you to accept or reject non-essential cookies. You can manage your cookie preferences at any time through your browser settings.

6. Your Data Protection Rights under UK GDPR

Under UK data protection law, you have rights we need to make you aware of. The rights available to you depend on our reason for processing your information.

The Right to Be Informed: You have the right to be provided with clear, transparent, and easily understandable information about how we use your information and your rights.
The Right of Access: You have the right to obtain a copy of your personal data.
The Right to Rectification: You have the right to have inaccurate personal data corrected or completed if it is incomplete.
The Right to Erasure: Also known as the ‘right to be forgotten,’ this enables you to request the deletion or removal of your personal data where there is no compelling reason for us to keep using it.
The Right to Restrict Processing: You have the right to ‘block’ or suppress further use of your information.
The Right to Data Portability: You have the right to obtain and reuse your personal data for your own purposes across different services.
The Right to Object: You have the right to object to us processing your data for direct marketing purposes.

To exercise any of these rights, please contact us at sales@aspirediamonds.co.uk.

7. Data Security and Retention

We are committed to ensuring that your information is secure. We have put in place suitable physical, electronic, and managerial procedures to safeguard and secure the information we collect online.

We will only retain your personal data for as long as is necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

8. Children's Privacy

Our website and services are not intended for children under the age of 16, and we do not knowingly collect data relating to children.

9. Links to Other Websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites.

10. Changes to This Privacy Policy

We may update this policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post any changes on this page and update the "Last Updated" date at the top.

11. How to Contact Us or Make a Complaint

If you have any questions about this Privacy Policy or how we handle your data, please contact us at:

Email: sales@aspirediamonds.co.uk
Address: Data Protection, Aspire Diamonds, 103 Vyse Street, Hockley, Birmingham, B18 6DL

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's supervisory authority for data protection issues.