Spring sale! Get 10% off using code : BLOSSOM10 -Terms apply

White gold is a modern choice, it’s bright white rhodium finish makes it perfect for making jewellery with diamonds set in the design. Gold is a historically precious metal used throughout history for jewels, white gold is hugely popular due to its elegant appearance and value in comparison to Platinum.


About White Gold

White gold has become an increasingly popular choice for most people, it suits most skin types and the whiteness of the metal will compliment different styles. White metals will reflect the diamond encouraging an overall colourless appearance and sparkle. White gold is made up of natural gold mixed with white alloy metals to increase its whiteness. To make it a bright white it its plated in a rhodium coating.

Over time this plating will wear away bringing the metal back to its slightly yellowish white appearance, this can be easily rectified by re-plating the ring to make it look brand new. White gold and Platinum have a very similar overall appearance (platinum is slightly darker) however white gold is slightly less expensive. We use 18ct white gold for our engagement rings which is 75%gold mixed with 25% white metal alloys. These are Hallmarked at the Birmingham Assay office.

Caring for White Gold

To care for your White gold jewellery, we recommend storing it in your box or a soft cloth bag when you are not wearing it. We advise against wearing your jewellery when doing manual activities for example gardening, washing dishes, using the gym etc since there is more potential for damage. Avoiding chemicals whilst wearing your jewellery, hand creams, antibac gel, sun creams, cleaning products etc will help minimise the effect on the rhodium plating.

To clean around the diamond setting we advise only luke warm water and a very soft brush. You can always pop to our shop if you would like us to clean the diamond settings for you, this process takes about 5 mins and is complimentary. If you would like the metal polished up as well then this will take approx. 1 week and costs £25.

Join Us on Social Media