An eternity ring is a gift given typically to celebrate the birth of a child or an anniversary. Traditionally a full diamond set ring, the circle of diamonds symbolising eternity. It has however become popular for all different styles to be worn as an eternity ring and with many wishing to wear their eternity ring everyday, a half or 60% diamonds set has become a practical option. An eternity is usually worn on the other side of the engagement ring, opposite the wedding ring so that the three rings compliment each other. However a statement eternity is now often worn on the ring finger of the right hand so as not to detract from the existing engagement and wedding ring set

Browse by
Choosing an eternity design will likely depend on the style of your wedding and engagement ring. An eternity ring is traditionally a full prong set diamond ring, but a huge range of beautiful designs are now popular as eternity rings. Typically, a Wedding ring is worn on the inside and Eternity on the outside of the engagement ring however if you dream of a real statement ring as your eternity then the ring finger or the right hand might be the perfect option for you.
Visit our

We are an experienced diamond jewellery company based in the heart of the Birmingham Jewellery Quarter specialising in engagement rings, wedding and fine jewellery.

Our specialist team strive to provide excellent customer service and attention to detail throughout the process of creating your perfect piece of jewellery.

We strive to make exquisite pieces of jewellery to the highest quality by our skilled craftsman. All our diamonds are ethically sourced allowing you that extra peace of mind you need for such an important purchase. In store and online we have a wide selection of designs and hand chosen diamonds. At every step our diamond consultants are always available to guide you.


Browse by


Make purchasing that dream eternity ring even simpler by spreading the cost using one of our finance plans. Choose the best option for you from our range of 0% and interest-bearing finance agreements from 6-36 months. Our simple online application system allows you to have an answer in minutes. See our Finance page page for more details.